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Aims to harmonize customer reference data for greater efficiency and to support innovation.
November 27, 2023
By: Anthony Vecchione
Veeva Systems reported that Bayer will implement Veeva Vault CRM worldwide, while also standardizing global customer data with Veeva OpenData. With Vault CRM, Bayer aims to harmonize customer reference data for greater efficiency and innovation into the future. Additionally, by unifying its global master data, Bayer will be poised to leverage AI-driven engagement across channels and geographies. Bayer currently leverages Veeva CRM to drive omnichannel engagement with healthcare professionals ...
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